Our marketing and sales activities in support of your book begin well before publication and a large part of this strategy is focused on maximizing discoverability of your book. We release information and detailed metadata about your book to market six months ahead of publication to begin driving interest and pre-orders, and continue this effort with social media activity and data-driven campaigns that reach out to potential buyers and end users with targeted messaging.
Our sales and marketing channels have extensive global reach, enabling us to directly target practitioners, researchers, faculty, students and librarians, as well as business, industry and governmental agencies. Our global retail partners and third party providers enable us to sell and market to an even wider customer base.
